Information, tips and inspiration
For advertising with impact

Want to reach your customers with advertising? Our current trends, expert tips and useful checklists will help you with your goal. On our knowledge platform “DirectPoint”, we provide you with inspiration and tools. Build a strong brand, reach your target group effectively and get closer to potential customers.

Please note that content on “DirectPoint” is available only in German and French.

Go to “DirectPoint”

Effective advertising: tips, inspiration and event highlights

Take your advertising to the next level
Free studies, articles and creative ideas for your campaigns

Cross-media advertising in focus

How cross-media communication succeeds

Cross-media communication gives your materials more impact. Find out how to choose the best channels.

Find out more

Digital out-of-home

Digital outdoor advertising has evolved very quickly. A look to the past and the future.

Read article

Current trends in live communications

With live communications, you can address your target group personally and emotively. Two experts give you tips.

Read tips

Free online courses
Become a marketing professional

Direct mailing in focus

Yes to non-selective advertising?

A study has shown: households without “No advertising” stickers react positively to advertising and use it to help with their shopping.

Read the study

Direct mailing

Direct mailing is more personal, sustainable and inspirational than electronic media. Find out why.

Discover the benefits

The postcard as carte blanche for your messages

Connect the online and offline worlds and raise awareness with postcard mailshots